.Akshali Shah, Exec Supervisor, Parag Dairy FoodsNew Delhi: Parag Milk Foods has increased its own whey healthy protein series under the Avvatar label, along with a focus on personalization of the products for the customers as part of its brand-new advertising and marketing strategy, Akshali Shah, executive director at Parag Dairy Foods claimed in a chat along with ETRetail.With this expansion and also requirements of the category expanding at a 30-35 percent CAGR, it strives to achieve a 20-25 percent market cooperate this group through 2027-28. The company has presently set up its own whey protein production resource in Pune, Maharashtra which provides it an one-upmanship and also reinforces its own market role, Shah shared.The firm has invested approximately Rs 300 crore in setting up and also broadening its whey healthy protein production capability.The whey healthy protein classification, which currently assists 7 percent to Parag's general revenue, is expected to contribute 15 per cent in the next 3-4 years. Presently, regarding one-third of the business's whey healthy protein sales stem from shopping systems, offering it a nationally reach.To cater to the youth as well as gym-goers and also more capitalize on the expanding need, Parag Dairy Foods intends to distribute its own products by means of modern business outlets, concentrated whey protein stores, and online channels, guaranteeing omnichannel availability.This aggressive growth target is actually additionally backed due to the company's influencer-driven advertising and marketing campaigns and also its own durable circulation network, that includes over 35 depots and also a powerful existence in both traditional and electronic retail.As every the business's Q1 FY25 regulatory upgrade, the firm has a system of ~ 6200 suppliers and 682 very stores. It additionally has a presence in 4.6 lakh retail touch points and targets to reach 13-15 lakh touch points by 2027E.
Published On Sep 30, 2024 at 09:52 AM IST.
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